Quit Your Bullshit
We have to stop phoning it in. Everyone. You. Me. Those guys. It’s not okay. It’s boring and it’s messing up the entire opportunity to reach people and help them succeed. In short, quit your bullshit.
I’m on a flight to San Francisco to help credit union people market their services better. When I went looking at how they do it now, it’s all copy/paste. If I strip the logos off the sites, there’s nothing that differentiates one from the other.